A Logo That Stands Out!

We all know creating or deciding on a logo design is one of the first things you do after the business name. It is also one of the most fun steps toward creating your business brand and identity.

With that being said, why do you need a logo that stands out? Well, it is basically the fingerprint to your business. It is your unique identity marker that sets your brand apart from others. That' s why your logo needs to make a strong first impression, is the foundation of your brand identity, be memorable, separates you from competition, creates brand loyalty, and is expected by your audience.

Let’s take a deeper look at 7 benefits to having a logo that stands out.

1. Grabs Audience Attention

In the world of fast-food and social media the attention span of consumers is about as short of a toddler. A logo can quickly grab viewers’ attention and communicate a company’s identity and value in a creative way.

2. Makes a Great First Impression

The logo has one job to do and it has to make it count. A logo introduces a company to its consumers. A well-designed logo will capture the attention of its viewers and pique their interest to learn more about your business.

3. It's the Foundation of Your Brand Identity

The logo is also the first peak into your business brand. The logo sets the expectation of how consumers will identify and recognize your brand.

4. It's Memorable

A good logo is basically the stamp of your business imprinting a lasting impression on the mind of its viewers. So a good design is important in creating the visual association to your business.

5. It Separates You From Competition

Take the risk and think outside the box with your logo, because your company logo will convey consumers why your business is different or unique toward your niche.. A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (local service, digital content, and professional) through the perfect icon or stylized font.

6. Creates Brand Loyalty

We all know people become comfortable and committed to product with the mere mark of a logo. They know this logo means, quality, excellent service, or the ever-charming "it-factor" that keeps people coming back for more.

7. Your Audience Expects it

And, last but not least: Your logo is the first thing that your audience will look for when they see any communications from your business brand. It should be a focal point of all your marketing materials such as business cards, flyers, advertisements, and social media. If you don’t have a logo (and one that stands out), then you are missing out on an opportunity to make your business planted in the hearts of your viewers.

So, there you have it! As you can see, you need a logo that will stand out.; it’s an integral part of building a successful brand and identity. Tru Creatives has created a feature-rich package devoted to creating your "Tru" logo and brand. Our Brand & Launch package can help you create a unique and effective identity to represent your business brand..